Evolution of natural life and subsequently selection of life forms is an interesting topic that has been explored multiple times. This area of research and its application has high relevance in evolutionary design and automated design generation. Taking inspiration from Charles Darwin's theory, all biological species were formed by the process of evolution based on natural selection of the fittest (Darwin, n.d.) this paper explains exploratory research showcasing semi-automatic design generation. This is realized by an interactive artificial selection tool, where the designer or the end user makes key decisions steering the propagation and breeding of future design artifacts. This paper, describes two prototypes and their use cases, highlighting interaction based optimal design selection. One of the prototypes explains a 2d organic shape creator using a metaball shape approach, while the other discusses a spatial layout generation technique for conceptual design.